Never Judge a Book By Its Cover - Wilson Orthodontics, Gainesville GA

They say you should never judge a “book” by its cover; but, over the last few months I’ve realized that people seem to do just that without even opening the pages to see what’s inside. Our office, similar to an unopened book, was no exception to that rule! When our office in Gainsville was purchased two years ago by Dr. Wilson, we were in need of a major make-over; and, lucky for us, Dr. Wilson made it one of his first priorities. Realizing that our office may be at the mercy of judgmental onlookers, Dr. Wilson began plans for renovation, and now we are proud to say that our great change is almost complete!

Now that we’ve renovated our practice inside and out, Dr. Wilson wanted to make our practice a place worth visiting (or to stick with my original analogy, “a book worth reading”). He created a fun and rewarding patient incentive program that rewards patients for their cooperation and good hygiene. This program allows patients to earn tokens that they can eventually “cash in” for a spin on the mounted prize wheel in our office. The prize wheel is filled with an array of cool prizes. In addition, we’ve also added a UGA-themed game room to make a visit to the orthodontist feel more like home! Many staff members, patients, parents, friends, family members, and other area doctors have all weighed in with supportive, positive feedback; and, here’s what a few of them have to say about our “new look:”


“WOW, when did you guys do this? The last time I was here the office looked old, and now it’s brand new…I love it!”

“The new look if beautiful, so inviting and relaxing…I love it!”

“The office looks awesome; you needed this change, good job!”

“It’s great being able to watch TV while I’m waiting for my daughter.”

“Love the game room; what a great idea, I’m not going to get my son out of there!”

“I know I’m supposed to keep my teeth clean and stuff, but now it’s more fun ‘cause I might win a Wii System.”

“…what a great atmosphere!”

“What a great idea having the tokens for the patients to earn; my son is so excited to come in with clean teeth and wearing his ‘Got Tin?’ t-shirt so he can save up for a chance to spin the wheel.”


I could go on and on about all of the great things people now have to say about Wilson Orthodontics! At a recent open house Christmas party the positive feedback was off the charts! Everyone loved the new look and applauded all the hard work. Throughout this entire renovation I realized just how important it is that as an orthodontic practice we provide people with not only great smiles, but a welcoming, fun, modern office environment that they can feel comfortable spending time in.

They say you can’t judge a book by its cover; but, that doesn’t mean people won’t still pass judgments. In knowing this, we asked ourselves “why not make the ‘cover’ beautiful so that people will want to see what’s on the inside?” We would like to invite you to take a look around during your next office visit and see for yourself what’s new. Your orthodontic treatment is predictable, but the experience you have with us is one-of-a-kind!

If you’ve had a chance to visit our newly remodeled office please leave a comment and let us know what you think! We’d love to know about your experience.


-Pam Cole, Chairside Assistant
Wilson Orthodontics